An Easy Instagram Marketing Strategy for Small Business
Forget ‘Post Every Day’
Here's how to win at social media on your own terms
If the Instagram struggle feels real, don’t let that stop you. It’s okay to be un-social on social media and ditch those daily posts. Take a fresh approach to IG that doesn’t require constant content creation so you can get back to doing what you do best.
Let's be honest, not everyone loves social media. In fact, some of us (yes, even those in marketing!) accept it as a necessary evil. For many small businesses, Instagram can be a powerful platform to connect and engage with potential customers and grow your audience.
If social media gives you the hives but you recognize that using Instagram marketing for your business is worthwhile, tailor your IG strategy to suit you.
Shift Your Perspective
While endless scrolling and the pressure to keep up with trends might not be your cup of tea, there's beauty in creating valuable content for marketing. The goal should be to connect with that ideal person who’s a good fit for your biz.
Focus on the impact you can make by crafting informative and engaging posts that resonate with your target audience and let go of vanity metrics. Think of it as an opportunity to solve a client’s problems and showcase your expertise – that approach is far more likely to make you a sale than some random fluffy post.
Do more with less.
Simplify Your Instagram Strategy
Adopt an Instagram marketing strategy for small business that works for you. If you’re overwhelmed by the pressure of constant content creation then get off the hamster wheel! You can slow down or even abandon posting. If you’re just starting out and people are telling you that you must use Instagram, agree to disagree.
You can do business however you choose. Marketing is many things and Instagram is not the be-all and end-all. Being authentic to who you are will help you build a business you love and connect with people that you align with.
If you’re an Instagram-adverse entrepreneur, these Instagram marketing strategies for small business are perfect for you.
Exploit the Power of the Static 9-Grid
Instead of feeling overwhelmed by the constant churn of social media posts, focus on curating a visually cohesive and professional looking static profile that tells people everything they need to know.
This Instagram marketing strategy allows your profile to act as a mini website for your brand. With a carefully curated 9-grid display, you can create a captivating visual experience for your audience. Show up and be you.
If you’re a B2B small business and don’t generate leads on IG then this is perfect for you!
Use 3 Pinned Banner Posts to Highlight What’s Important
Adding 3 Pinned Posts to the top of your IG feed is a great choice for small businesses that want to post to their feed but also want to shine a spotlight on something. You can showcase your main services, promote an offer, a CTA, or simply build brand recognition.
A well-designed banner post is a great way to break up your feed and stand out. It acts as a welcome mat saying Welcome to my IG home, come on in, this is what you should expect in my feed.
Remember, quality over quantity applies here. These posts should do the heavy lifting for you. People will look at them to better understand what you’re all about and from there the rest of your posts can do less. Sounds good, right?
Rethink Instagram Stories and Have Some Fun
While IG Stories offer valuable features like links, they can also feel like fleeting glimpses into someone's life. This is where you can be casual, connect with your audience, and have a little fun. There’s no pressure to be perfect here - just show up and say hi when it suits you.
Because most people find stories less overwhelming to produce than curated IG posts, so it’s a nice way to be active if you want to be. For further relief, consider using one of the static Instagram strategies mentioned above for your feed.
Consider Delegation: Stop Doing Things You Hate Doing!
Entrepreneurship is not an easy path, so if you’re gonna do it, make it work for you. Outsource your Instagram and social media management to take it off your plate.
Whether you hire a virtual assistant or collaborate with a marketing agency, delegating time-sucking tasks that you hate allows you to focus on your core strengths and passions. You should be doing the things that only you can do, the things that you love, and the things you can’t delegate.
Embrace the Power of Not Doing It
You don't have to be everywhere all the time. If your ideal customer isn't going to connect with you on Instagram then IG may not be the right fit for your business. Don't feel pressured to show up or maintain a presence on Instagram.
Secure your handle to prevent others from claiming it, and focus your energy on communication channels that truly align with your brand and target audience. Remember, your time is valuable, so you should invest it where it will yield the most significant results.
Bottom Line: Your success in business doesn't hinge on a blind adherence to every social media trend. Never forget that.
The best Instagram marketing strategy for your small business is the one that works for you. Your time is one of the most valuable resources you have so spend it on the things that actually make a difference.
Shift your perspective and strategically create quality content (over quantity), so you can leverage an Instagram marketing strategy for small business that suits you, even if you're not a social media enthusiast … and you might even find that your relationship with social media feels just a little bit more balanced.
Need help? We’ve got you.
